A transformative coach for startup leaders
Enough about me, let's talk about you. You might be struggling with:
Feeling the weight of the founder’s lonely journey, or experiencing friction with co-founders
Unsure of how to bring your exec team onboard with your vision in an uncertain reality
Striving to lead with authenticity and confidence, especially during pivots or periods of increased uncertainty
Evolving from manager to leader, or transitioning from engineer into business leader - and feeling stuck or out of place
Work with a thinking-challenging partner who’s been there:
~25 years of hands-on leadership & startup experience. I’ve been through some high-highs and low-lows.
Balancing creativity (there is no box to think outside of) and pragmatism (focusing on what can be achieved now).
Empathy and relational contact in the here & now spirit of Gestalt Psychology.
A commitment to lasting change - although the ultimate goal of change is to become more you!
How I work:
My coaching is designed around your needs. We’ll start with an initial chemistry call to figure out exactly what you're trying to achieve, and from there, we’ll co-design a framework that actually fits your reality.
Every leader is different, and so the overall length of our engagement, how often we meet, and the level of asynchronous support between sessions will all be co-designed.
Coaching sessions happen via video call, allowing us to build a safe, focused space to do the work, wherever you happen to be on the planet.
Client story: “A crisis is a terrible thing to waste.”
Mike, a senior consultant, wanted to tackle his perfectionism and discomfort with visibility as he aimed for executive leadership. We began finding an authentic way for him to stretch out of his comfort zone, and things were going well.
Then, his firm hit an existential crisis. The goal vanished overnight.
When external events spiral, our power lies in how we respond rather than react.
So Mike and I shifted focus from his corporate profile to how he navigates extreme uncertainty. We anchored his routine in fundamental habits that foster reflection and calm.
Instead of freezing or panicking, Mike learned to respond with genuine clarity and confidence, mapping out a resilient path forward for his career.
Client story: when present-you becomes a victim of past-you's success.
Alex, a successful SaaS founder, found herself paralysed while launching a new fintech venture. The culprit? A conflict between her "inner artist" seeking serendipity, and a rigid "inner manager" focused on measurable outcomes.
Our work revealed that her previous exit had evolved into a long shadow, fuelling a hidden fear that she could never go further than her past peak. By accepting and reconciling these internal voices and positions, she moved from procrastination to shipping her MVP.
Ultimately, Alex’s journey reminds me of an athlete’s situation: mythologising past wins can become a limiting factor. Instead, true progress sometimes requires stepping out from the shadow of former glories to create freely again - whatever the result.
Client story: managing what is, not what might be.
George was brought in as caretaker-GM into a scaleup by its main investor, until the future of the venture could be determined.
Quickly, George felt ineffective and stuck. We uncovered that he was self-conscious about being older than the rest of the team, being an immigrant amongst a mostly British-born staff, and coming from another industry. This was made even worse by an unclear managerial runway.
Over the next sessions we came to identify the value of here & now leadership, trying to balance the company’s horizon with what challenges exist in this moment.
This present-focus helped George get closer to the team, strengthen the business - and got him thinking that he may want to stay for the long term.
Client story: “Wherever you go, there you are.”
James, a former founder turned scaleup operator, hit a crossroads when he was considered for a promotion: instead of feeling excited, he felt like an impostor.
We uncovered a blocking narrative: James believed that executive leaders at this scale had to be "fake."
Arnold Beisser’s Paradoxical Theory of Change states that growth happens when we accept who we are, not when we force ourselves to be what we aren't. We used Narrative Coaching techniques to reframe James’s perspective, and arrive at a story that better aligned with his unique entrepreneurial and creative strengths.
Ultimately, James embraced his authentic leadership style and stepped into the promotion with renewed motivation.