Coaching

A transformative coach for startup leaders.

Executive coaching designed around your reality, delivered by someone who has genuinely walked the startup path, many times over.

You might be struggling with…

  • Feeling the weight of the founder's lonely journey, or friction with co-founders.
  • Unsure how to bring your exec team onboard with your vision in an uncertain reality.
  • Striving to lead with authenticity and confidence during pivots or heightened uncertainty.
  • Evolving from manager to leader, or from engineer to business leader — and feeling out of place.

A partner who's been there.

  • ~25 years of hands-on leadership and startup experience — through the highs and the lows.
  • Balancing creativity (there is no box to think outside of) with pragmatism (what can be achieved now).
  • Empathy and relational contact in the here-and-now spirit of Gestalt Psychology.
  • A commitment to lasting change — the goal of change is to become more you.

Training & credentials

Senior Practitioner (EMCC)EMCC Global — EIA Senior Practitioner accreditation
PCC-Accredited Diploma in Transformative Coaching (Animas)Animas Centre for Coaching
Advanced Practitioner in Non-Violent Communication (C2L)C2L
Foundation Certificate in Gestalt Psychology (Metanoia)Metanoia Institute

How we'd work together

We start with a chemistry call to figure out what you're really trying to achieve. From there we co-design a framework that fits your reality — the length of the engagement, rhythm of sessions, and level of asynchronous support between them. Sessions happen via video call, wherever you are on the planet.

Client stories

A crisis is a terrible thing to waste.

Mike, a senior consultant, wanted to tackle perfectionism as he aimed for exec leadership. When his firm hit an existential crisis, we shifted focus from corporate profile to navigating extreme uncertainty — anchoring in habits that fostered reflection and calm. Instead of freezing, Mike led with genuine clarity.

When present-you becomes a victim of past-you's success.

Alex, a successful SaaS founder, felt paralysed launching a new venture. We surfaced a conflict between her 'inner artist' and 'inner manager' — and how her previous exit cast a long shadow. Reconciling these voices moved her from procrastination to shipping her MVP.

Managing what is, not what might be.

George, a caretaker-GM parachuted into a scaleup, felt ineffective and stuck. We uncovered self-consciousness about age, background, and an unclear runway — and identified the value of here-and-now leadership. He got closer to the team and considered staying long term.

Wherever you go, there you are.

James, a former founder turned scaleup operator, felt like an imposter facing promotion. We used Narrative Coaching to reframe his belief that exec leaders had to be 'fake' — and helped him step into the role with his authentic, entrepreneurial style.

Ready for a first conversation?

The chemistry call is free and low-pressure. We'll see if the fit is right.

Email me for a chemistry call